• Job TypePermanent
• Pay
• Reference1639405

·  Strategic and results-driven marketing professional with over 15 years’ experience across integrated marketing, campaign management, digital strategy, and customer lifecycle programs

·  Proven track record of delivering end-to-end data-led campaigns across acquisition, retention, win-back, compliance and remediation, with strong focus on customer outcomes and business impact

·  Skilled in leading large-scale initiatives including predictive modelling, digital channel testing, segmentation, and lifecycle communications

·  Successfully developed and retained over $400M in home loan portfolios through proactive retention campaigns

·  Deep experience in financial services marketing, with additional experience in consulting and B2B fuel and expense solutions

·  Strong project leadership and stakeholder engagement skills across legal, credit, product, operations, and risk

·  Advanced capability in campaign optimisation using data analytics, customer insights, and digital channel performance

·  Led marketing strategies using traditional and digital channels, including native content, retargeting, podcasts, social media, outdoor and direct mail

·  Hands-on experience managing websites, CMS migration, SEO/SEM, and content strategy to enhance customer experience and conversion

·  Known for building marketing infrastructure and process improvements (RACI models, reporting frameworks, operational rhythms) to drive consistency and effectiveness

·  Experience mentoring analysts and acting in senior leadership roles, supporting team capability uplift and driving high performance

·  Background includes extensive work in customer marketing for self-managed super funds, mobile lending, fuel card products, and B2B acquisition strategies

·  Recognised for leading award-winning campaigns and delivering measurable revenue growth through rapid campaign execution and stakeholder collaboration

·  Holds a Bachelor of Arts (Linguistics & Theatre Studies), plus certification in Data-Driven Marketing & Advertising