• Job TypePermanent
• Pay150,000 + Super
• Reference7527527

Experienced strategic marketing and brand leader with over 9 years in B2B and B2C environments across tech, media, and consumer sectors. Currently leading marketing communications for a major digital platform in Australia and New Zealand, with a focus on aligning brand storytelling to client acquisition and advertiser growth.

Key Achievements:

• Developed and executed a vertical-first marketing strategy that expanded into government, automotive, and travel sectors.
• Led high-impact activations at major industry events including SXSW Sydney, Australian Open, and Advertising Week.
• Produced a flagship summit with a multi-channel budget exceeding $1M, achieving 10x ROI and securing significant new client investment.
• Delivered integrated campaigns such as national advertising awards and agency development programs.
• Built scalable processes across content, events, and communications to ensure consistent campaign performance.

Previous Roles:

• Managed B2B marketing and events for a leading media group, delivering award programs and digital education initiatives.
• Oversaw marketing and social strategy for a sustainability-focused consumer brand, including international SMS program launches.
• Supported marketing and PR for national theatre productions, coordinating partnerships and event logistics.

Skills:

• Brand strategy (B2B & B2C)
• Team leadership and cross-functional collaboration
• Campaign and project management
• Social media strategy (TikTok, Instagram, Facebook, YouTube)
• Corporate communications and PR
• Event production and stakeholder engagement

Education:

• Bachelor of Business (Public Relations)