• Job TypePermanent
• Pay
• Reference6032591

A seasoned digital content specialist with 15+ years of experience. Skilled in content strategy, UX content development, SEO, digital communications, stakeholder management and data‑driven optimisation. Adept at leading complex content programs, managing large‑scale audits, and delivering high‑performing digital experiences across websites, apps and multi‑channel ecosystems. Experienced working within cross‑functional digital teams spanning product, UX, engineering, SEO, analytics and social.

Key Skills

• Content strategy and roadmaps
• UX writing and content development
• SEO research and optimisation
• Content audits and gap analysis
• Customer journey mapping
• Content testing
• Analytics and reporting
• Digital communication
• CMS management
• Email marketing
• Social media coordination
• Stakeholder engagement
• Vendor and agency management

Career Highlights

• Led a global evergreen content program, auditing more than 12,000 pages across 35 websites and mapping 372 content gaps into a unified roadmap. 
• Drove UX content development for a major website rebuild, improving consistency and experience across the full customer journey. 
• Launched high‑performing content for subject‑based pages, increasing page views by 211 percent and conversions by 355 percent. 
• Developed a global content framework that shaped annual content strategy, producing 60 articles that continue to deliver traffic and conversions. 
• Created content for a major global student program campaign, generating more than 328,000 page views and up to 2,500 conversions. 
• Delivered key content and messaging for multiple global digital product launches. 
• Managed multi‑channel content for aged care campaigns, exceeding event RSVP targets by more than 200 percent and supporting occupancy growth. 
• Produced 150+ articles for multi‑country internal communications as a senior copywriter, contributing to sustained retained business. 

To discuss this candidate’s availability and suitability for your organisation, please contact Shra Shekhar.