• Job TypePermanent
• Pay$130000 + super
• Reference5197441

A technically proficient CRM and digital marketing specialist with extensive experience in Salesforce Marketing Cloud (SFMC), campaign strategy, and multi-channel execution. This candidate has led CRM transformations, managed large-scale email and SMS campaigns, and delivered measurable improvements in customer engagement and retention.

Recently managed the migration from a legacy CRM system to SFMC, overseeing data architecture, segmentation, and campaign delivery for a database of over 800,000 contacts. Solely responsible for developing and executing retention-focused campaigns across email, SMS, and web, while also collaborating with external partners on co-branded initiatives. Achieved a 37% uplift in engagement through strategic segmentation, SEO integration, and process optimisation.

Previously led a CRM team, managing campaign builds from conception to delivery, including daily stand-ups, stakeholder reporting, and QA testing. Played a key role in mentoring junior staff and establishing scalable processes for campaign development, compliance, and accessibility. Oversaw campaigns reaching over 2.6 million recipients, ensuring alignment with legal and brand standards.

Brings deep expertise in SFMC (Journey Builder, Automation Studio, AMPscript), HTML/CSS, and analytics tools (Adobe, Google). Experienced in social media integration, partnership marketing, and strategic reporting to executive stakeholders. Strong focus on process improvement, team development, and delivering high-impact, data-driven marketing outcomes.

Available Immediately | Open to Permanent or Contract roles.