Business Development Managers – There is a natural tendency for businesses to require new business developers (hunters) rather than Account Managers as the role is often less desirable and more personally challenging. Employers are looking for these professionals to source new business and increase their market share, especially in the professional services and industrial sectors.
Sales Representatives – The pyramid structure of a sales organisation means there will almost always be more opportunities at the lower levels, especially where a business trains new salespeople who either leave the sales industry or move to a competitor or other sales organisation.
Sales Managers – As companies restructure they put greater emphasis on generating revenue strategically. This means that they are increasingly seeking out suitably qualified Sales Managers to drive their strategy and provide strong leadership to their sales force.
Internal Sales – Many companies are looking for qualified Internal Sales staff who are able to provide support to Sales Executives on the road, as well as perform an account management function internally.
General Manager Sales – We are seeing businesses becoming more strategic in their approach and as the economy moves from a consolidation period, there will be a need for highly skilled and experienced Sales Leaders to set a new sales course to take advantage of the economic and market changes.
National Sales Business Managers – Many companies require senior sales people to create new markets. This requires someone with the skills of a Sales Manager and the personal sales drive of a BDM rolled into one. These roles usually start as a BDM and grow into Sales Management as the incumbent’s hard work creates results and opportunities to grow the sales team.
Technical Sales Representatives/Executives – Candidates with previous technical experience in the field are in demand. These roles promote products and services targeted at the industrial sector and usually require someone to perform production demonstrations and do troubleshooting.
Marketing Managers – Managers with experience leading large teams and developing top line strategy are highly sought after. Executives who have E-commerce experience, social media skills and the ability to create traditional marketing campaigns will be in demand in the months and years ahead.
Loyalty/Product Managers – Managers with knowledge of credit cards and a focus on the customer life cycle and the implementation of loyalty campaigns are in high demand.
Graphic Designers – Graphic Designers with video experience and animations skills are in demand. There is a trend for companies to bring Graphic Designers in-house, while Marketing Coordinators with graphic design skills are also sought. A lot of campaign work is happening at the moment and rather than outsourcing this work, employers are utilising temps to get the work done.
Internal Communications Managers – These professionals help manage change within organisations. Experience using SharePoint software is often required in this role.
Content professionals – Content professionals such as Media Executives, Producers and Content Editors are in demand. These professionals are required to generate content that is accessible and optimised across a number of different platforms including web, tablet and mobile devices. Candidates with skills in SEO and social media are also in demand.
Communications Officers – Given the change of government, the public sector is seeking these professionals to deal with internal staff communications. Outside of the public sector, major organisations are seeking professionals with change communications expertise in response to restructures. Those who can manage staff as well as media and communications for the organisation are highly valued.
Senior Media Advisers – There is currently a shortage of pure media candidates with issues management experience.
PR/Media Specialists – Ex-journalists are in high demand, especially in government. Strong copywriting and journalistic skills are also in demand in the private sector.
Fundraising candidates across education – Fundraisers are needed to bring in money for new building projects with schools and colleges. As there has been no formal training in strategic fundraising in Australia before there is a shortage of candidates. However, new courses are being introduced to address the shortfall.
Ministerial Coordinators – These professionals are needed to work across both communications and policy areas and have an in-depth understanding of government procedures and policies.
Digital Marketing Officers/Coordinators – With organisations having a bigger focus on social media and online marketing these roles are focused on sourcing online information and devising online campaigns to reach the online audience. There is a lack of candidates with expertise in SEO, SEM and website optimisation.
Social Media Managers – More organisations are moving towards digital marketing and this has created an expanding market in this area.
Events personnel – These candidates are in demand in South Australia for the festival season. Good events people are always highly sought after during this busy period.
Community Engagement – More and more companies and departments are seeing the value of engaging with the community and gaining valuable feedback and opinions on campaigns and general subject matters.
Within sales, employers are intending to hire new people to extend their market reach this year. We are seeing interstate and international businesses setting up Sydney offices to take advantage of the growth expectations for the NSW market.
There are a number of experienced Sales Representatives/Executives on the market due to redundancies caused by companies restructuring and downsizing. Employers are ensuring that they are taking on the right candidates and we are seeing a longer selection process.
Companies are creating roles for individuals who are “star” candidates who have like for like industry experience. These roles tend to be mostly 12 month contracts.
Within marketing, employers plan to hire additional staff including Content Producers, Web Analytics and CRM/Loyalty candidates. UX (User Experience) is becoming a contractors business with candidates driving their prices up and having a preference to work three to six month contracts over a permanent role.
The communications area is hiring strongly at present as companies need to send their message to market and create more brand awareness. Both temporary and permanent roles are being created and candidate levels have decreased in this area.
Employers are confident that growth is returning in Queensland and South Australia. Good quality candidates are highly sought after and are getting snapped up very quickly.