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Sales & Marketing

July - September 2014

Hotspots

 

Business Development Managers – Employers are looking for candidates with a proven ability to grow new business or enter into new markets. In addition, those businesses that have restructured are now looking to add to their sales team.

 

Account Managers – There is a shortage of sales professionals with solid experience dealing with major retailers, especially in FMCG.  We are also seeing a need for candidates who can take responsibility for a number of key accounts.

 

Sales Consultants – Businesses that have undergone restructures are adding Sales Consultants to their sales team. We are also seeing demand for ‘hunter’ style sales professionals, or in other words, candidates who can go out and win new business rather than solely manage existing accounts. 

 

Technical Sales Consultants – Technical Sales Consultants are also in demand. Employers believe technical product experience is critical to success and there are a lot of technical sales roles within niche industries that require relevant industry experience.

 

Digital Marketing Coordinators - As a lot of content is moving online, organisations in both the public and private sectors are employing full time digital marketing coordinators. Experienced digital marketers are quickly employed.

 

Marketing Communications - Strong candidates for mid-level communications roles are in demand. Senior and entry level candidates are in good supply, but there is a shortage of mid-level candidates. Candidates with state government experience are also sought in the public sector.

 

Media Advisors – Candidates with state government experience are in demand in the public sector. However these candidates are rarely immediately available.

 

Events Coordinators - Mid level candidates who can run end-to-end events are in high demand. We are also seeing demand for senior events candidates with government experience in the public sector.

 

Graphic Designers – Graphic Designers with government experience are in demand. So too are those with video experience and animations skills.

 

Social Media Managers – Employers see the benefit of adding social media expertise to their marketing team. Consequently demand exists for strong candidates in both strategy and operations.

 

Analytical skills – Marketing professionals with strong analytical skills are in high demand as big data plays a key role. Employers are looking for people who can make sense of data and what it means to their business.

 

Trends

 

According to our 2014 Hays Salary Guide, out now, 56% of more than 2,500 employers surveyed plan to increase permanent staff levels in their marketing department. 37% will increase permanent headcount in their sales department.

 

Already there has been a noticeable increase in the creation of permanent sales roles as businesses act to grow their existing market share, change their structure, or new market entrants staff their team. We have also seen employers offer a guaranteed commission for the first year in order to entice and secure proven sales professionals.

 

The number of candidates with state government experience who are immediately available has fallen. While there are top quality candidates available, they are often not immediately available for temporary assignments.

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