Graphic Designers – There is a trend for companies to bring Graphic Designers in-house, while Marketing Coordinators with graphic design skills are also sought. This is in response to the large number of restructures and, in some cases, rebranding that is taking place in the corporate sector.
Bid Writers and Managers – The demand or these professionals comes from the construction sector, where employers are looking at securing new work, or restructuring teams.
Marketing Generalists – Employers want skills across the 360 mix. They are creating hybrid roles across all areas of marketing, including both online and offline.
Content Managers – Content Managers are required to generate content that is accessible and optimised across a number of different platforms including web, tablet and mobile devices. Candidates with skills in SEO and social media are also in demand.
Digital Marketing Managers – Growth and investment in digital marketing is creating a “digital disconnect” in which the jobs market in digital marketing technology is hungry for skilled workers. The evolution of digital marketing is set to continue over the next decade and this will have a huge impact on the skills employers need. As this continues to be a growing area candidates with technical knowledge or digital expertise are in high demand.
Senior Communications Consultants – Given the change of government, the public sector is seeking these professionals to deal with internal staff communications.Outside of the public sector, major organisations are seeking professionals with change communications expertise in response to restructures.
Media Liaison in government – Media specialists are in high demand to deal with media issues across departments.
Publicists – Charities in particular are recruiting Publicists to increase their brand awareness and assist with campaigns.
Communications Managers – The shortage of suitable candidates remains in this field.
Social Media Officers – There is also a shortage of experienced digital professionals to fill these roles.
Account Managers – Most salespeople at this level are staying in their current roles, whereas more senior candidates are available. National Account Managers are always sought for their people management abilities.
Sales skills in telecommunications are also highly valued, while consumer electronics industries are looking for Commercial Account Managers.
Business Development Managers – Employers require BDMs to generate new business. Employers are looking for candidates who can go out and gain new business, rather than manage existing accounts.
Sales Representatives – Employers are always looking for good salespeople to win new business from competitors. They need people with specific networks and experience who will hit the ground running.
Community Engagement across major government projects – Transport and infrastructure projects have created a need to recruit specialists who can communicate to the press and general public the changes and effects of projects.
Fundraising/donor relations – Within the charity sector we are seeing a growing trend in active fundraising. But there is a shortage of suitable candidates with fundraising experience, technical skills in fundraising software such as DONMAN, Raiser’s Edge and Sales force, solid experience in income generation or experience liaising with corporates.
Employers look for candidates with very specific experience in a similar role or industry. They are also more cautious and are taking their time when hiring new staff. This has resulted in slower turnaround times as decisions are not made quickly.
There is a mix of contract and permanent roles in the digital space and candidates are very open to project work as they do not want to get too close to a brand and fail to develop their skills further.
Salespeople are often poached by other organisations and competitors, and average tenure is around two to three years. In addition, these professionals are usually looking for their next big challenge and a salary increase. As a result, there is a constant need to replace departing staff in this area.