Skills in demand
Online Content Coordinators – Every company needs to build their online marketing tools, and website management and brand awareness is a vital part of any key business, fuelling the demand for these candidates.
Internal Communications – This is a niche skill in the market and companies are focusing on employee engagement, company values and how the internal teams reflect these values. So this is a key role that requires the candidate to have strong intranet management skills and be able to think outside the box to reflect the company culture and tone of voice.
Fundraising and Sponsorship Managers – All fundraising roles are currently a skills short area due to a lack of formal training in this area. Also, every not-for-profit organisation has some kind of sponsorship management team. So this kind of role requires a sales and softer approach with engaging members and informing the wider community and employers often require the candidate to be at a senior level. There are mostly mid-level candidates looking to take the next step or candidates far too senior in the market where most NFP needs someone in the middle range.
CRM Analysts – This role requires the candidate to be extremely analytical, collating results from online platforms and translating this data into campaign driven solutions. These candidates are in high demand as a variety of employers are wanting more specific results in order to get to know their customer better so they can tailor their products to specific target markets.
Google Adsense, Google Analytics and Google Adwords – Any digital role requires these skills as it reflects all customer centric data and displays how your company ranks for an average internet user to access your company’s website or online campaigns.
Business Development Manager and Sales Managers – With new business acquisition being the current focus over retention and talent management, these candidates are in strong demand.
Solution Sales Experts – As customers are now more savvy and require greater influencing, these specialists are in high demand.
Full Sales Cycle Management – Business is becoming leaner and requires an ability to manage the whole sales process from sourcing the opportunity to client brief, elements of design, and managing the tender process for Engineering sales.
Public Relations/Media Coordinators – These candidates are in demand to write positive news stories and deal with crisis management as businesses deal with the media to promote their organisations.
Event Coordinators – The New Year has brought with it new budgets for some companies who now have the spend to organise and host events for the coming year.
Major Gifts Manager (Fundraising) – All fundraising roles are currently a skills short area due to a lack of formal training in this area.
Media Advisors and Ministerial Advisors – Senior communications candidates who have experience dealing with the Minister's office for the government.