Your new company

Your new role

• Develop and execute digital marketing strategies to drive brand visibility and achieve business objectives.
• Daily management of the social media platforms, including TikTok, Instagram, LinkedIn and Facebook.
• Creating engaging content for various digital platforms, including websites, social media and email marketing.
• Monitor and analyse campaign data to measure performance and identify areas for improvement.
• Support the development and execution of social marketing strategies that take into consideration insights captured from previous activities.
• Work with agency partners to oversee the day to day management of social media channels, including content approvals, ideation, planning, community management and strategy.
• Manage the social media content calendar, ensuring timelines are aligned with business objectives such as campaigns, promotions and product launches.
• Staying up to date with the latest digital marketing trends, tools and best practices to support innovative strategies that drive continuous improvement.
• Work with agencies to brief social media content to inspire, educate and inform creatives across all levels and ages.
• Analyse paid media campaigns to identify key learnings and actionable insights to improve future campaigns.
• Support the increase in purchase conversion by implementing engaging re-marketing campaigns.
• Enhance the customer segmentation journey by tailoring digital campaigns to deliver a more personalised brand experience.
• Conduct keyword research and optimise content to improve organic search rankings that drive targeted traffic.
• Monitor and analyse website analytics and campaign performance metrics to identify areas of improvement.

What you'll need to succeed

• Bachelor's degree in marketing, business or related field.
• Extensive experience managing social media platforms and a keen awareness of changing trends.
• Proven work experience in a similar role - Agency and brand experience is highly regarded.
• In-depth knowledge of digital marketing channels including SEO, SEM, social media, email marketing and display advertising.
• Familiarity with analytics tools such as Google Analytics, with experience of driving insight.
• Proficiency in using digital marketing platforms such as Google Ads, Meta business suite and email marketing software.
• Strong copywriting and content creation skills, with the ability to synthesise insights from multiple data sources.
• Added bonus for previous photography experience.

What you'll get in return

What you need to do now

If you're interested in this role, click 'apply now'. Alternatively, please forward an up-to-date copy of your CV to zoe.thorndyke@hays.com.au, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.