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Digital Marketing Specialist

Digital Marketing Specialist Required
Our Client

Our client is looking for an experienced Digital Marketing Specialist to join the team on a full-time, permanent basis.

The Role

Our client is seeking an experienced and highly motivated Digital Marketing Specialist to join their marketing team. The Digital Marketing Specialist is responsible for e-commerce projects including social media, campaigns, website management, EDM communications, events and will require a high level of customer service.


Responsibilities

  • Social media management - ensure all brands are represented with high-quality, engaging content that is on brand.
  • Develop, publish and maintain high-quality website content, including blogs, and ensure brand consistency across all digital channels.
  • Manage reward club membership programs, develop high-quality and engaging EDMs and manage automated email flows to enhance engagement and maximise online revenue.
  • Develop digital marketing campaigns for brands to achieve KPIs, measuring effectiveness and ROI.
  • Manage wine submissions to wine shows and reviewers, liaise with wine media as required to ensure maximum coverage of the FWG brands and relevant awards.
  • Customer service – professionally manage email enquiries.

Key Skills & Experience

  • Tertiary qualification in a business or marketing-related discipline.
  • Experience and knowledge of the wine industry is preferable (Retail experience is accepted).
  • E-commerce and digital marketing experience
  • Experienced in CRM platforms, Shopify, Google Analytics and Google Ads.
  • Strong analytical skills to measure digital marketing effectiveness and ROI of digital campaigns.
  • Experienced in EDM platforms – preferably Klaviyo.
  • Highly developed copywriting and proofreading skills
  • Proven experience in developing social media strategies, developing high-quality and engaging social media content and meta ad campaigns.
  • Experience and understanding of digital marketing channels, content management tools, social networks, and new and emerging technologies.
  • Proven experience in website management, including the development of website content.
  • Strong work ethic with a willingness to learn and self-educate.
  • Experienced in Microsoft Office (Word, Excel, Outlook).
  • Adobe Photoshop, Illustrator and/or InDesign – desirable.


This role is to start as soon as possible. To apply please send your resume to Zara.Bridges@hays.com.au.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.


LHS 297508

Summary

Job Type
Permanent
Industry
Manufacturing & Production
Location
WA - Perth
Specialism
Marketing
Ref:
2939322

Talk to a consultant

Talk to Zara Bridges, the specialist consultant managing this position, located in Perth
Level 1, 863 Hay Street

Telephone: 0892659176

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