The Swan Valley is a premier tourism destination known for its rich history, vibrant culture, and diverse attractions. The region offers a unique blend of natural beauty, world-class wineries, gourmet food, and exciting events. The Swan Valley Visitor Centre plays a crucial role in promoting the region and supporting local businesses. As part of the team, you will contribute to enhancing the visibility and engagement of this beautiful region through innovative digital marketing strategies.

The Digital Communications Officer will be responsible for promoting the Swan Valley as a premier destination through strategic digital marketing activities. This includes planning, executing, and optimising digital campaigns across various platforms, managing website content, overseeing social media, and coordinating international and interstate marketing initiatives. The role is part-time, preferably across 3 consecutive work days a week with flexible work hours and an estimated duration of 3 months, with possible extensions to cover maternity leave.

To succeed in this role, candidates will need a tertiary qualification in Marketing, Communications, Digital Media, or a related field, along with proven experience in digital marketing. You'll have a strong understanding of social media management, content creation, and online advertising is essential. Proficiency in Google Ads, Meta Ads Manager, website CMS (ROAM), and email marketing platforms (Klaviyo) is required. Excellent communication skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment are also crucial.

This role offers an exciting opportunity to contribute to the growth of the Swan Valley as a premier tourism destination through innovative digital marketing strategies. The successful candidate will work closely with internal teams, industry stakeholders, and media partners, gaining valuable experience and making a significant impact on the region's visibility and engagement. Flexible work hours and involvement in the community are additional benefits. The position is based in Midland Village, WA, and involves a variety of responsibilities, making it ideal for those seeking a balanced work-life schedule.

If you are passionate about this role, click ‘apply now’ or for more information and a confidential discussion, please contact Jessica Conroy at Hays on 08 9265 9101.