Salesforce Marketing Cloud Change Manager/Business Analyst

A leading education institution at the forefront of digital transformation is embarking on a major CRM uplift.
Change Manager – Salesforce Marketing Cloud | Education Sector

Your new company
A leading education institution at the forefront of digital transformation is embarking on a major CRM uplift. As part of this journey, they are implementing Salesforce Marketing Cloud to enhance marketing and engagement capabilities. This is a fantastic opportunity to join a purpose-driven organisation making a real impact in the education space.

Your new role
As the Change Manager, you will play a pivotal role in guiding the marketing and engagement team through the transition from legacy CRM systems to Salesforce Marketing Cloud. This hybrid role blends change management and business analysis, making it ideal for someone who can drive user adoption, deliver training, and engage stakeholders while also supporting light BA activities.

Key responsibilities include:
  • Leading change management initiatives to support adoption and engagement with Salesforce Marketing Cloud
  • Delivering tailored training, workshops, and upskilling sessions for marketing teams
  • Providing hands-on support to ensure users understand the platform’s functionality and value
  • Collaborating with business analysts to gather requirements, document user stories, and engage non-technical stakeholders
What you'll need to succeed
Hybrid Capability:
  • Proven experience in both change management and business analysis
  • Ability to drive user adoption and deliver effective communication and training strategies
Technical Knowledge:
  • Strong functional experience with Salesforce Marketing Cloud (UI-focused)
  • Experience in marketing CRM environments, including requirements gathering and user story creation
  • Familiarity with acceptance criteria and business process mapping in a marketing context
Soft Skills:
  • Excellent communication and stakeholder engagement skills
  • Confidence in leading workshops and engaging non-technical audiences
  • Ability to clearly articulate the value and functionality of Salesforce Marketing Cloud

What you'll get in return
You’ll join a collaborative and forward-thinking team within a respected institution that values innovation and continuous improvement. This is a high-impact role where your expertise will directly influence the success of a major transformation. Flexible hybrid working arrangements and a supportive culture make this an ideal next step for a change professional looking to make a difference.

What you need to do now
If you're ready to take on a meaningful challenge and help shape the future of marketing engagement in education, we’d love to hear from you. Apply now or reach out for a confidential discussion.
This is a fantastic opportunity to play a key role in a high-impact digital transformation. If you're passionate about change, experienced in Salesforce Marketing Cloud, and thrive in collaborative environments, please contact naomi.wright@hays.com.au


LHS 297508

Summary

Job Type
Contract
Industry
Technology & Internet Services
Location
NSW - Sydney CBD
Specialism
Projects & Change Management
Ref:
2959689

Talk to a consultant

Talk to Naomi Wright, the specialist consultant managing this position, located in Sydney City
Level 13, Chifley Tower, 2 Chifley Square

Telephone: 0282269707