Your new company

A leading creative events organisation is seeking a Marketing Manager - Events and Touring to oversee the strategic planning and execution of marketing campaigns for major events, tours, and festivals. This is an exciting opportunity to drive brand growth, enhance audience engagement, and contribute to the full lifecycle of live entertainment experiences. This role presents a fantastic opportunity to make an impact in a fast-moving, high-energy environment.

Your new role

• Develop and implement data-driven marketing campaigns for events and tours.
• Manage budgets, optimise audience engagement, and refine customer journeys.
• Oversee execution, aligning marketing efforts with event bookings and PR strategies.
• Maintain marketing reports, ensuring accurate ticket sales and advertising insights.

• Work with senior leadership on campaign planning and execution.
• Coordinate with ticketing providers, agencies, promoters, and influencers.
• Streamline workflows with digital marketing teams for effective rollout.

• Supervise content creation and asset development for marketing campaigns.
• Lead marketing meetings, ensuring proactive follow-ups and structured action plans.
• Track campaign performance, using data to refine strategies and optimise spending.

What you'll need to succeed

• Tertiary qualifications in Marketing, Communications, or Publicity are preferred.
• 5+ years of marketing experience, ideally within events or entertainment.
• A passion for working in the music and events industry and an understanding of the unique hours required around event launches and delivery.
• A creative thinker with a positive outlook and can-do attitude to support our small but vivacious and dedicated team.
• Strong marketing experience covering the full breadth of the marketing mix, including social advertising, digital marketing, publicity, CRM, and promotions.
• Proven experience managing budgets and delivering end-to-end marketing campaigns.
• Strong analytical skills and ability to use data to inform marketing decisions, expertise in Meta, Google AdWords, SEO, and digital advertising platforms.
• Basic graphic design and/or video editing skills are beneficial.

What you'll get in return

• Creative & Collaborative Culture: Work with a passionate and dynamic team dedicated to delivering high-impact entertainment experiences.
• Exciting Industry Exposure: Gain hands-on experience in event marketing, working with top-tier artists and major event brands.
• Professional Growth Opportunities: Access to networking opportunities, career development, and exposure to large-scale event production.
• Vibrant Workplace: Office based in a lively cultural hub, fostering creativity and innovation.
• Competitive compensation and industry perks!

What you need to do now

If you're interested in this role, click 'apply now', or, forward an up-to-date copy of your CV to zoe.thorndyke@hays.com.au.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.