Report: Creating an employment brand

BENEFITS OF AN EMPLOYMENT BRAND

Recruiting the right people is essential for any business success. As stated, all businesses are unique, so by identifying and communicating your company's employment brand to potential employees, you are more likely to attract candidates who are an ideal 'fit' and who will find a long-term, rewarding career with the company. Providing you base your employment brand on truth and the "Employee Value Proposition" you portray is accurate, candidates who are identified as the right 'fit' or match to your company's culture will thrive in your working environment since they understand and value the company's beliefs and way of doing business. Hence these candidates have a higher retention potential. The ability to attract the most suitable candidates for your company is a significant competitive advantage.

A strong employment brand is also an important element in a company's decision to become an Employer of Choice. This citation can help differentiate your company in the marketplace and is an advantage in your ability to attract the best candidates.

When used successfully, a strong employment brand should lower turnover and reduce hiring costs. It should also, by association, increase productivity.

WHAT IS AN EMPLOYMENT BRAND?
BENEFITS OF AN EMPLOYMENT BRAND
POPULAR BRANDS
EMPLOYMENT BRANDING AND RECRUITMENT
CREATING YOUR EMPLOYMENT BRAND
A WORD OF WARNING
CASE STUDY : Hays

Issue 5: Creating an employment brand