Hays Sales & Marketing - April 2007

Public Sector

Hotspots

• Mid-level marketing communications professionals
• Marketing managers
• Fundraising professionals. Employers are interested in candidates coming from a corporate background
• Good marketing communications candidates who can speed up both internal and external processes
• Increasing competition within the charity market has created a need for the organisations to focus on the bottom line. This has created a trend for such organisations to look for professionals with a target-driven background

The coming quarter

Executive recruitment and salaries overall will remain stable. The main trend in the coming quarter will be the increase in demand for marketing professionals with "corporate" skills.

Given the current political climate there is expected to be a greater demand for marketing communications staff over this coming quarter.

Overall, increasing competition within the public sector and with the private sector is helping to drive these trends.